Independent financial advice
in Nottingham & the East Midlands

There are so many firms that provide financial advice that it is hard to distinguish one firm from another. But choosing a financial adviser for Pension Advice or Investment Advice can be one of the most important decisions in your life and so you should really do your research carefully and be sure about who you want to work with.

Ask yourself one question - Surely transparency is the most important thing when it comes to your finances - so if looking for advice starts on the web... how transparent is the information available to you on the firm's website? 


Does it allow you to make a realistic comparison at the start of your search? If the firm is not transparent at the start of the relationship then how can you expect it to be transparent as your relationship continues?

Many of our clients tell us that they were looking for much of the following when looking for a financial adviser.


  • An Ethical Firm – an adviser that they can trust who always puts the clients’ interests above their own.
  • An Independent Firm – an adviser who will give objective advice with no sales pitches or product ties.
  • A Comprehensive Firm – an adviser who will look at the whole financial picture and create and arrange a comprehensive plan across all aspects of financial life.
  • An Experienced Firm – an adviser who has achieved the highest qualifications and who strives to continually advance their knowledge to better help their clients.
  • A Responsive Firm – an adviser who knows you personally and who sees and speaks to you personally whenever there is a need.
  • An Insightful Firm – an adviser who takes on the responsibility of building professional investment portfolios that adapt with changing markets and one which has meaningful processes and protocols in place to manage clients affairs with care and commitment.
  • A Transparent Firm - an adviser whose reporting to you, shows exactly what you want to know not just what you need to know.
  • A Cost Competitive Firm – an adviser who knows the value of advice and not the value of what can be charged and whose fees are more than competitive across the industry.

Beware of advisers who contact you through 'adviser comparison websites' or 'recommended advisers' however altruistic they appear or their name suggests - these sites sell your details to the highest bidding firm. As slick as their marketing seems, do you really want to entrust your finances to the people who paid a website the most money for your details?

We understand it is a big decision to trust someone with your investments and financial decisions and we want to provide you with all the information you need to make the right choices so please get in touch with us and we can start a conversation.

How we add value as advisers.

  • The comprehensive way we invest and monitor your finances.
  • The simple and comprehensive way we report to you on your finances.
  • The fairness of our charging structure.

Edwin Snapper, the Principal of Veracity Financial Planning is a Chartered Financial Adviser and also a Fellow of the Personal Finance Society, he is also an accredited member of the highly regarded Society of Later Life Advisers (SOLLA). The SOLLA accreditation is the most highly recognised accreditation for those requiring advice in later life and Edwin is one of the few Independent Financial Advisers in Nottingham and the East Midlands with this accreditation.

We are however equally comfortable and qualified in advising young and old, private clients and corporate clients.

We are a small bespoke Independent Financial Advice firm (IFA) in Bingham and Woodthorpe Nottingham offering financial advice and mortgage advice in the surrounding areas of Newark, Grantham, Lincoln, Sheffield, Leicester and Derby. Our aim is to offer clear, simple, sensible advice and an excellent, open and shared ongoing process of advice and life planning, with very competitive and transparent fees and a highly personalised service to all our clients across Nottingham and the areas surrounding Nottinghamshire and across the East Midlands.

Our advice includes Pensions, Investments, Mortgages, Life Insurance, Critical Illness, Income Protection, Private Medical Insurance, Equity Release, Long term care

Our Independent Financial Advisers are always happy to meet at our clients' preferred location and time and to have detailed initial discussions with no obligation.

Please contact us by calling 01949 836173 or email us on This email address is being protected from spambots. You need JavaScript enabled to view it.